Hiring a Social Media Volunteer

Tags: Social Media

How can you welcome more people into your church?  Make it more accessible?  Easier to stay updated?  A social media presence solves all these questions.

However, we understand that clergy already have more than full-time jobs and churches have a limited budget.  How can you get this done? You could try a social media volunteer.

Here’s how you do it.

Publicize the Job Position

Make an announcement during service, and ask the clergy to help you spread the word.  Create a poster, put an ad up on the website and existing social media sites, and email the congregation to reach all parishioners who might be interested in the position.

Who Might Be Interested in the Position

Especially make sure to target the people who always ask for updates, people who are excited about bringing in a lot of visitors, and youth who may want to build up their resumes.

Set Up an Application

On the poster, direct people to fill out an application that they can send to you.  Attached to the application should be a description of what the job entails.  The application should ask for their name, phone number, email, and best way to contact them.  Questions on the application should assess reasons for applying and proficiency with social media.

Meet with the Prospective Volunteers

If many people apply, interview the volunteers to select a few that will work on the sites.
If few apply, find a time to meet with all of the volunteers (could even be over the Internet, via Skype or Google Hangouts), explain the details of the position, and begin to delegate tasks.

Use a Third Party Social Media Management Tool

You may want to consider using a third party social media management application.  These allow a person to manage several social media sites at the same time.  Some also analyze data collected from those sites.  Popular applications include Hootsuite, Buffer, Tweetdeck, Seesmic, and SpredFast.

Overseeing the Volunteer(s)

Create a set of social media guidelines and make sure they understand the social media policy.  Go over what types of messages they can respond to, and what types of messages they need to forward to a church leader.  Offer up example topics that they can post on.

From the start, be realistic about how many hours they are expected to volunteer a week (should not take more than 4-6 hours).  Tell them if they are expected to show up at events, and set up a schedule for posting.

Why Is Social Media Important For the Church

By keeping up a social media presence and inviting parishioners to “like” your church’s page on Facebook, it will be easier for your church to pop up in search results (both on Facebook and Google).  Twitter is useful for spreading God’s Word to people who may not have discovered the church yet.  In addition, parishioners can follow a sermon series through the use of hashtags.  Most of all, social media can create a greater sense of community among the congregation and keep them in the loop about all the exciting events.

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